In the digital economy, speed is currency. A delay of just one second can result in a 7% reduction in conversions. It is not just about convenience; it is about revenue and brand credibility.
The SEO Connection
Google’s Core Web Vitals have made page experience a ranking factor. Slow sites are penalized, pushed down in search results where potential customers will never find them. Optimization is no longer optional; it is a necessity for visibility.
User Retention and Bounce Rates
Users have zero patience for loading screens. If your site takes longer than 3 seconds to load, over 50% of visitors will leave. That is half your potential traffic gone before they even see your offer.
Investing in performance optimization—caching strategies, image compression, and efficient coding—is investing in your bottom line.